PRINT ADVERTISING - PRACTICE EXAM QUESTIONS
1) Explain how the media language in adverts helps to communicate the brand image which the advertisers wish to convey. Refer to at least one of the outdoor ads that you have studied. (15)
2) Which of the 3 print adverts that you have studied do you consider to be the most effective? Why? (15)
3) How do adverts reflect modern audiences and the changing nature of society? Refer to at least two of the adverts you have studied. (15)
4) How do the representations in the print adverts you have studied reflect the brand image of the product they are promoting. (15)
5) Discuss representations of gender in the advertisements you have studied (15)
6) In the adverts you have studied, comment on the use and effect of ONE of the following: layout, typography, mode of address; mise en scene (15)
7) Compare how media language is used in the construction of gender in these advertisements. (15)
1) Explain how the media language in adverts helps to communicate the brand image which the advertisers wish to convey. Refer to at least one of the outdoor ads that you have studied. (15)
2) Which of the 3 print adverts that you have studied do you consider to be the most effective? Why? (15)
3) How do adverts reflect modern audiences and the changing nature of society? Refer to at least two of the adverts you have studied. (15)
4) How do the representations in the print adverts you have studied reflect the brand image of the product they are promoting. (15)
5) Discuss representations of gender in the advertisements you have studied (15)
6) In the adverts you have studied, comment on the use and effect of ONE of the following: layout, typography, mode of address; mise en scene (15)
7) Compare how media language is used in the construction of gender in these advertisements. (15)
here are the three adverts ON THE OCR PROGRAMME OF STUDY
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Image 1 (L to R): text reads: 'Losing your job doesn't have to mean losing your home. We can help'. Image 2: 'As a tenant, it's hard to know where you stand. We can help.' Image 3: 'Debt can seem too big to face, but if ignored, can threaten your home. We can help.' _________________________________________________________________________ |
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| advert revision lesson.pdf |
| ads full pdf |
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Extra study
Terminology check for poster ads VTTI (visual codes, typographical codes, textual & institutional codes) Layout Gaze Rule of Thirds Pack shot & tagline (slogan) Heads Up Display (HUD)-style graphics Affirming, positive mode of address house style copy Rhetorical (pseudo)-religious language (Pseudo-) scientific language/codes mode of address Authoritative Colour palette (Sans)-serif font Hashtag link to social media Hyperreal FIFA-style portrait back-lit lower, middle, upper third brand values, brand identity aspiration (promise of fulfilment) repositioning, rebranding, reboot diversifying/ diversification here's an interesting article about the banning of the Gareth Bale poster ad
https://www.theguardian.com/media/2014/jan/08/lucozade-sport-campaign-gareth-bale-banned-advertisingwww.theguardian.com/media/2014/jan/08/lucozade-sport-campaign-gareth-bale-banned-advertising 
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Shelter campaign 2011 Questions to answer 1) Who created these ads for Shelter? Research: https://www.thedrum.com/news/2011/08/24/shelter-launches-new-advertising-campaign-amplify-drive-people-seek-advice-earlier 2) What type of organisation is this and what is its aim? What do you notice about the logo? 3) What emotions are the adverts trying to arouse in the audience? 4) What emotions are connoted in the images and big text? 5) What do the images have in common? 6) Comment on how the textual and typographical codes create impact. House style? 7) Comment on the textual codes (the language used). Mode of address? 8) What codes and conventions are typical of adverts? 9) What codes & conventions are not typical of adverts? 10) Watch the Shelter YouTube video. https://www.youtube.com/watch?v=qBucKP87k2s How does the media language help to reinforce the brand’s values? _____________________________________________________________________ HERE'S ANOTHER SHELTER VIDEO - https://www.youtube.com/watch?v=8kyb0dhW5ss Analyze it referring to the theoretical framework LIAR + social and economic contexts. _______________________________________________________________ 
Old Spice campaign Background article
https://www.campaignlive.co.uk/article/history-advertising-no-191-old-spices-smell-man-man-campaign/1436615 |
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OLD SPICE ADVERT QUESTIONS 1)Which part of the world is connoted? 2)What other common form of advertising do we associate with this area of the world? 3)First impressions of the layout? Mention surreal/ surrealism see Dali & Magritte. 4)Comment on the visual codes & signifiers. Iconography? Connotations of sand, sea and sun? Are they entirely utopian? Juxtaposition. 5)Representations of masculinity? 6)Intertextual references? Links to the old spice hero on the white horse? 7)Comment on the copy. In what ways does it refer to contemporary media and society (social and cultural context) 8)What makes this advert postmodern? – is it serious/ tongue-in cheek (ironic), self-referencing? 9)Is the advert giving a message about consumerism? 10)Is the advert making fun of other adverts and advertising conventions? _____________________________________________________________________________________________________________
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Interested in what the rivals were doing at the same time? Here's an article about a banned Lynx ad __________________ And here's the sort of ads Lynx were producing a few years ago _________________________________________________________________________________ ADVERTISING - EXTRA PRACTICE POSTER ADVERT ANALYSIS PRACTICE - CHOOSE ONE OF THE IMAGES FROM THE SLIDE SHOW GALLERY ON THE LEFT- YOU CAN PAUSE THE SLIDESHOW 1) SAY WHICH ONE YOU'VE CHOSEN 2) TALK ABOUT HOW THE PRODUCT CONVEYS ITS IDEAS, MESSAGE AND VIEWPOINTS 3) TALK ABOUT POSSIBLE AUDIENCE RESPONSES. | ||
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