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  • HOME
  • YEAR 12
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  • THEORY ZONE
    • FULL BOOKLETS
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    • OCR THEORY GUIDES
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  • PRE A-LEVEL
    • A-LEVEL TASTER
    • NEWS
    • MUSIC VIDEOS
    • ADVERTISING
  • EXAM PAPER
  • TOPICS
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    • RADIO ONE
    • JUNGLE BOOK
    • MUSIC VIDEO
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      • STRANGER THINGS
      • DEUTSCHLAND83

JUNGLE BOOK

 Film Marketing and Distribution - The Jungle Book 1967 & 2016 (Industries & Audience)


Exam style questions
  1. Discuss differences in production, distribution and promotion between Jungle Book 1967 and Jungle Book 2016. What do these differences tell us about the way media audiences have changed?
  2. How has the marketing and promotion of films changed over the years? Refer to the two versions of the Jungle Book that you have studied.
  3. How do film companies use social media and online platforms to promote, distribute and show (exhibit) their films?
  4. Show how the film industry ensures that mainstream films reach the widest possible audiences
     5.  Explain why JB16 was even more successful than the original 1967 version. (see essay skeleton)
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WHY WAS JB67 SO SUCCESSFUL AT THE TIME?  A STUDENT'S MODEL ANSWER

jb67 model essay.pdf
File Size: 49 kb
File Type: pdf
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​     JUNGLE BOOK  COMPARISON SUMMARY SUPPORT QUESTIONS
                 TO HELP YOU ANSWER EXAM QUESTIONS
 
Each answer is worth 5 marks
Use phrases like: on the other hand, in contrast, whereas, however, whilst, although

 
1) Describe the differences in production techniques between JB67 and JB16. Why were the changes important for modern audiences?
 
2) Describe the marketing, advertising and promotional techniques used for JB16. How were these different from the techniques used for JB67?
 
3) Describe the different strategies used by Disney for releasing the films for exhibition to audiences. (formats, re-releases, platforms). Why were these strategies successful at the time?
 
4) Which 5 factors would you consider to be the most important in explaining the success of JB 2016? What do these factors tell us about the changing nature of modern audiences and the film industry?



JUNGLE BOOK 2016
 
Section A (GET THE ANWERS FROM THE KEY FACTS GRID SHEETS IN THIS BOX)
  1. How much did JB16 cost to make and promote? How much did it make?
  2. Who was Jon Favreau and why was he chosen for the job?
  3. The main technology used to make the film was CGI – what does this stand for ?
  4. Who was the only live action character and who was the actor.
  5. Rating in the UK and why?
  6. Which company was responsible for some of the visual effects?
  7. Name 3 of the actors involved in the voicecast and the parts they played. 
  8. What other formats of the film were shown in cinemas?
  9. The film was released globally at the same time across a large number of cinemas – what is the name for this type of release?
  10. Unlike 1967, what is different now about how audiences can access films?   /20
 
Section B
Give 5 ways the film was promoted to ensure it appealed to a wide audience /10
 
 
Section C look up & research  5 marks for each answer
i) CGI involves characters being filmed against a ………….. screen and also having their movements tracked in a process called motion …………..
ii)Why do you think some of the special effects were outsourced to a UK visual effects company called MPC?
iii) Compare the 2 trailers for the 1967 and 2016 versions – on Mediaattic topics page
iv) Read the Jon Favreau interview article (see mediaattic) : what aspect do you think made Favreau particularly proud of the film? Why?
 
TOTAL/50
jungle book 2016 key facts grid.pdf
File Size: 85 kb
File Type: pdf
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JB67 key facts grid.docx
File Size: 20 kb
File Type: docx
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Revising for a test? - play the JB wheel!
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JB main.pptx
File Size: 11531 kb
File Type: pptx
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jb_revision__contexts_.pptx
File Size: 11429 kb
File Type: pptx
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 Film Marketing and Distribution - The Jungle Book 1967 & 2016 (Industries & Audience)
Watch the Trailer for the 1967 film then answer the questions below
1) The quote says the film is "A charming/boisterous/touching musical comedy version of Rudyard Kipling's familiar stories about the boy Mowgli"
2) Duration: 30 secs / 1 minute / 3 mins / over 3 mins
​3) Which one of the following elements is NOT present in the trailer

Musical highlights.    Live action sequences    Comedy.    Characters introduced.   Voiceover

4) Propp's archetypes - do some research
5) Separate out the 8 character types and then try to match them with the Jungle Book characters  (Vladimir Propp – The Morphology of the Folktale 1968) – you may not get an exact fit
herovillainfalseherofatherhelperdonordispatcherprincess
 
6) Impressions & Implications of the trailer – Racism? Colonialism and stereotyping? Ethnocentric?

WATCH THE 2016 TRAILER 
7) Compare the LANGUAGE of the two trailers. (Codes and conventions: Mise en Scene, Camerawork, Editing, VFX, Sound).
7) Compare the two trailers from the point of view of REPRESENTATIONS, NARRATIVE AND GENRE)
8) What do the differences between the two trailers tell us about changes in society, audiences and media?
(This is a question about CONTEXTS: social (including technology), economic, cultural, political ,historical)
"SPECH" contexts: social political economic cultural historical contexts.
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OCR booklet on The Jungle Book
ocr booklet questions on JB67.pdf
File Size: 23 kb
File Type: pdf
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OCR JB booklet part2.pdf
File Size: 54 kb
File Type: pdf
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JB67 facts & stats.pdf
File Size: 1917 kb
File Type: pdf
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JB2016 facts & stats.pdf
File Size: 51 kb
File Type: pdf
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what factors contribute to a film's success.docx
File Size: 48 kb
File Type: docx
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JB comparison grid.docx
File Size: 101 kb
File Type: docx
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essay skeleton more detail.pptx
File Size: 35 kb
File Type: pptx
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JB essay skeleton.docx
File Size: 54 kb
File Type: docx
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Here's a 45 minute documentary about the original 1967 jungle book

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jon favreau INTERVIEW ARTICLE
​ + FOLLOW UP ACTIVIITES

Favreau interview.pdf
File Size: 80 kb
File Type: pdf
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​Poster analysis - compare and contrast the two promotional posters below.
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Picture
Picture
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