Film Marketing and Distribution - The Jungle Book 1967 & 2016 (Industries & Audience)
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Exam style questions
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WHY WAS JB67 SO SUCCESSFUL AT THE TIME? A STUDENT'S MODEL ANSWER
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JUNGLE BOOK COMPARISON SUMMARY SUPPORT QUESTIONS
TO HELP YOU ANSWER EXAM QUESTIONS
Each answer is worth 5 marks
Use phrases like: on the other hand, in contrast, whereas, however, whilst, although
1) Describe the differences in production techniques between JB67 and JB16. Why were the changes important for modern audiences?
2) Describe the marketing, advertising and promotional techniques used for JB16. How were these different from the techniques used for JB67?
3) Describe the different strategies used by Disney for releasing the films for exhibition to audiences. (formats, re-releases, platforms). Why were these strategies successful at the time?
4) Which 5 factors would you consider to be the most important in explaining the success of JB 2016? What do these factors tell us about the changing nature of modern audiences and the film industry?
TO HELP YOU ANSWER EXAM QUESTIONS
Each answer is worth 5 marks
Use phrases like: on the other hand, in contrast, whereas, however, whilst, although
1) Describe the differences in production techniques between JB67 and JB16. Why were the changes important for modern audiences?
2) Describe the marketing, advertising and promotional techniques used for JB16. How were these different from the techniques used for JB67?
3) Describe the different strategies used by Disney for releasing the films for exhibition to audiences. (formats, re-releases, platforms). Why were these strategies successful at the time?
4) Which 5 factors would you consider to be the most important in explaining the success of JB 2016? What do these factors tell us about the changing nature of modern audiences and the film industry?
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JUNGLE BOOK 2016
Section A (GET THE ANWERS FROM THE KEY FACTS GRID SHEETS IN THIS BOX)
Section B Give 5 ways the film was promoted to ensure it appealed to a wide audience /10 Section C look up & research 5 marks for each answer i) CGI involves characters being filmed against a ………….. screen and also having their movements tracked in a process called motion ………….. ii)Why do you think some of the special effects were outsourced to a UK visual effects company called MPC? iii) Compare the 2 trailers for the 1967 and 2016 versions – on Mediaattic topics page iv) Read the Jon Favreau interview article (see mediaattic) : what aspect do you think made Favreau particularly proud of the film? Why? TOTAL/50 |
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| JB main.pptx |
Film Marketing and Distribution - The Jungle Book 1967 & 2016 (Industries & Audience) Watch the Trailer for the 1967 film then answer the questions below 1) The quote says the film is "A charming/boisterous/touching musical comedy version of Rudyard Kipling's familiar stories about the boy Mowgli" 2) Duration: 30 secs / 1 minute / 3 mins / over 3 mins 3) Which one of the following elements is NOT present in the trailer Musical highlights. Live action sequences Comedy. Characters introduced. Voiceover 4) Propp's archetypes - do some research 5) Separate out the 8 character types and then try to match them with the Jungle Book characters (Vladimir Propp – The Morphology of the Folktale 1968) – you may not get an exact fit herovillainfalseherofatherhelperdonordispatcherprincess 6) Impressions & Implications of the trailer – Racism? Colonialism and stereotyping? Ethnocentric? WATCH THE 2016 TRAILER 7) Compare the LANGUAGE of the two trailers. (Codes and conventions: Mise en Scene, Camerawork, Editing, VFX, Sound). 7) Compare the two trailers from the point of view of REPRESENTATIONS, NARRATIVE AND GENRE) 8) What do the differences between the two trailers tell us about changes in society, audiences and media? (This is a question about CONTEXTS: social (including technology), economic, cultural, political ,historical) "SPECH" contexts: social political economic cultural historical contexts. ______________________________________________________ |
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Here's a 45 minute documentary about the original 1967 jungle book | ||||||||||||||||||
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jon favreau INTERVIEW ARTICLE
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| Favreau interview.pdf |
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Poster analysis - compare and contrast the two promotional posters below.
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