RADIO BREAKFAST SHOW PRACTICE EXAM QUESTIONS
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Exam Paper 2 Sec A Industries & Audiences Sample exam questions - Radio One
15 marks for each answer (allow about 27 mins of normal time)
1 Explain how The BBC Radio One Breakfast Show uses its online presence. What aspects of The Breakfast Show's online presence help to secure its popularity among its target audience of 15 to 29 year olds?
2 How does the BBC Radio One Breakfast Show reflect the brand values and PSB mission statement of the BBC?
3 How successfully does the BBC Radio One Breakfast Show appeal to a younger demographic?
4 How does the BBC Radio One Breakfast Show differ from similar shows on commercial stations? Consider use of adverts, jingles, choice of music, presentation of news, mode of address, subject matter, audience involvement.
5 How does the Breakfast Show show involve its audience?
6 How does the Breakfast Show how create interest in other platforms, personalities and media products? Think about social media in particular.
7 Use the Breakfast Show case study to explore how Radio 1 is facing the challenges of a changing media landscape.
8 To what extent does The Breakfast Show demonstrate the success of Radio 1 in attracting new and younger audiences?
9) Explain how economic contexts influence radio production. Refer to the Radio 1 Breakfast Show in your answer
10) Explain why popular music radio programmes struggle to gain recognition as Public Service Broadcasting. Refer to The BBC Radio 1 Breakfast Show to support your answer. In your answer you must also explain how political, cultural and economic contexts influence the status of popular music radio programming [15]
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Exam Paper 2 Sec A Industries & Audiences Sample exam questions - Radio One
15 marks for each answer (allow about 27 mins of normal time)
1 Explain how The BBC Radio One Breakfast Show uses its online presence. What aspects of The Breakfast Show's online presence help to secure its popularity among its target audience of 15 to 29 year olds?
2 How does the BBC Radio One Breakfast Show reflect the brand values and PSB mission statement of the BBC?
3 How successfully does the BBC Radio One Breakfast Show appeal to a younger demographic?
4 How does the BBC Radio One Breakfast Show differ from similar shows on commercial stations? Consider use of adverts, jingles, choice of music, presentation of news, mode of address, subject matter, audience involvement.
5 How does the Breakfast Show show involve its audience?
6 How does the Breakfast Show how create interest in other platforms, personalities and media products? Think about social media in particular.
7 Use the Breakfast Show case study to explore how Radio 1 is facing the challenges of a changing media landscape.
8 To what extent does The Breakfast Show demonstrate the success of Radio 1 in attracting new and younger audiences?
9) Explain how economic contexts influence radio production. Refer to the Radio 1 Breakfast Show in your answer
10) Explain why popular music radio programmes struggle to gain recognition as Public Service Broadcasting. Refer to The BBC Radio 1 Breakfast Show to support your answer. In your answer you must also explain how political, cultural and economic contexts influence the status of popular music radio programming [15]
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RADIO ONE FULL REVISION POWERPOINT:
| R1BS MAIN REVISION PPT.pptx |
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BBC Academy Podcast about the making of the show
https://www.bbc.co.uk/programmes/p056kgbh Listen to the podcast/ read the notes in the document above and answer the questions at the start of the pdf document below. 
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KEY TERMS
PSB= Public Service Broadcaster R1 is PUBLIC, non-commercial commercial stations, commercial rivals GLOBAL owns for example LBC, CAPITAL, CLASSIC FM, HEART BAUER owns for example KISS, MAGIC, ABSOLUTE, HITS BBC is funded by the licence fee 3 Reithean Values (Lord Reith): Inform Educate Entertain BBC's public service 'remit' (= mission) Diversity agenda impartiality linear radio/ TV = scheduled radio/ TV online platform traditional platform streaming platforms e.g. Spotify digital migration digital natives visualization e.g Radio One's Youtube Channel cross-media, multimedia content digital convergence audience 'reach' = the extent to which a product appeals to an audience positioning a product/ audience = making target audiences are aware of the brand and product. Supermarkets position certain products at the end of an aisle to promote sales. OFCOM BARB RAJAR ________________________________________________ | ||||||||
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Watch this YouTube video and fill in the gaps in the pdf document https://www.youtube.com/watch?v=QcoZZCSdXl8
here's a Quizlet to help you revise the material. https://quizlet.com/_4seuvj
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BC'S CORE VALUES (ITS USP - unique selling point) Inform educate entertain diversity impartiality innovation RADIO ONE'S CORE VALUES include the above plus the following: technology - be a model for new media technology world (reflect Uk values to the world, bring the world to to the UK) UK (reflect the UK, its diversity and talent) music (promote live music) talent (promote UK talent) creativity (reflect UK creativity) tip for remembering the above list: 'WILD CUTIE TIE' | ||
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SOME BBC RADIO 1 'BEHIND THE SCENES' YOUTUBES
Watch the following 3 short videos and note down anything that you find interesting or surprising. Is radio broadcasting what you expected? Why do think it is important to talk about radio as an industry, even in the context of the BBC which is a public (non-commercial) broadcaster?
Radio 1 Chart Show
https://www.youtube.com/watch?v=iR_Sf4BSrkg
BBC Academy – a bit of behind the scenes stuff at R1 Extra
https://www.youtube.com/watch?v=phAeMRlnAnk
Radio 1 Studio Tour with Radio One boss Ben Cooper
https://www.youtube.com/watch?v=-KBEMOTYwTU
Watch the following 3 short videos and note down anything that you find interesting or surprising. Is radio broadcasting what you expected? Why do think it is important to talk about radio as an industry, even in the context of the BBC which is a public (non-commercial) broadcaster?
Radio 1 Chart Show
https://www.youtube.com/watch?v=iR_Sf4BSrkg
BBC Academy – a bit of behind the scenes stuff at R1 Extra
https://www.youtube.com/watch?v=phAeMRlnAnk
Radio 1 Studio Tour with Radio One boss Ben Cooper
https://www.youtube.com/watch?v=-KBEMOTYwTU
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preparation for this topic must include keeping an eye on social media and making notes on audience feedback & particIPAtion |
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RADIO BREAKFAST SHOW - BACKGROUND READING
Here are some articles that may be helpful for this topic. Read & make careful notes
General information about the Radio 1 playlist
http://www.bbc.co.uk/programmes/articles/SYYQz3WNpBJFs6MrRcs0B5/how-do-i-get-my-music-played-on-radio-1
June 2015 Rajar report https://www.themediabriefing.com/article/rajar-results-the-changing-consumption-habits-of-british-radio-listeners
UK radio industry http://www.radioandtelly.co.uk/radio.html
Breakfast Show's low ratings Oct 2017 https://www.independent.co.uk/arts-entertainment/tv/news/nick-grimshaw-radio-1-breakfast-show-ratings-lowest-ever-rajar-figures-chris-moyles-a8020536.html
Improved ratings Feb 2018 http://www.huffingtonpost.co.uk/entry/nick-grimshaw-radio-1-ratings-listening-figures_uk_5a7c3079e4b044b38219ae2a
Nick Grimshaw hosts his last Breakfast Show https://radiotoday.co.uk/2018/08/nick-grimshaw-hosts-his-last-radio-1-breakfast-show/
Nick Grimshaw 'retires' from the Breakfast Show and swaps with Greg James www.bbc.co.uk/mediacentre/latestnews/2018/r1-breakfast
What we learned from Greg James' first Breakfast Show https://www.bbc.co.uk/news/newsbeat-45244619
Here are some articles that may be helpful for this topic. Read & make careful notes
General information about the Radio 1 playlist
http://www.bbc.co.uk/programmes/articles/SYYQz3WNpBJFs6MrRcs0B5/how-do-i-get-my-music-played-on-radio-1
June 2015 Rajar report https://www.themediabriefing.com/article/rajar-results-the-changing-consumption-habits-of-british-radio-listeners
UK radio industry http://www.radioandtelly.co.uk/radio.html
Breakfast Show's low ratings Oct 2017 https://www.independent.co.uk/arts-entertainment/tv/news/nick-grimshaw-radio-1-breakfast-show-ratings-lowest-ever-rajar-figures-chris-moyles-a8020536.html
Improved ratings Feb 2018 http://www.huffingtonpost.co.uk/entry/nick-grimshaw-radio-1-ratings-listening-figures_uk_5a7c3079e4b044b38219ae2a
Nick Grimshaw hosts his last Breakfast Show https://radiotoday.co.uk/2018/08/nick-grimshaw-hosts-his-last-radio-1-breakfast-show/
Nick Grimshaw 'retires' from the Breakfast Show and swaps with Greg James www.bbc.co.uk/mediacentre/latestnews/2018/r1-breakfast
What we learned from Greg James' first Breakfast Show https://www.bbc.co.uk/news/newsbeat-45244619
Radio 1 Breakfast Show
Over the next few weeks- force yourself to listen to Greg James for at least 1 hour. Do a contents analysis 'RUNNING ORDER' for 2 shows - list the time against the following: tracks played, news, interviews, reports, jingles, trails, competition etc. Here's an example of a running order for the Chris Moyles Show.
1) Read the factsheet (you have also been given a copy) and follow up some of the links. Make careful notes.
2) Read this article and answer the questions in the pdf file below the link
https://www.theguardian.com/media/2014/may/25/radio-1-playlist-secrets-uncovered-battle-of-brands
Over the next few weeks- force yourself to listen to Greg James for at least 1 hour. Do a contents analysis 'RUNNING ORDER' for 2 shows - list the time against the following: tracks played, news, interviews, reports, jingles, trails, competition etc. Here's an example of a running order for the Chris Moyles Show.
1) Read the factsheet (you have also been given a copy) and follow up some of the links. Make careful notes.
2) Read this article and answer the questions in the pdf file below the link
https://www.theguardian.com/media/2014/may/25/radio-1-playlist-secrets-uncovered-battle-of-brands
| battle of the brands Guardian article questions.pdf |
| battle of the brands article.pdf |
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GENERAL QUESTIONS FOR PREPARATION & DISCUSSION
- Research the BBC's brand values, public service remit and its role in evolving new technologies
- Give examples of how the BBC has evolved to keep pace with new technology
- Give examples of how the BBC's output fulfils its public service remit.
- Explain the continued success of radio in attracting audiences.
- How has radio adapted to adapt to modern audience tastes and habits?
- How does radio use online platforms to enhance its appeal?
- Read about 'The War of the Worlds' radio drama broadcast in the US in 1938. What does this tell us about mass audiences then and now. Could anything in media have the same impact today?
- Radio is the nearest traditional mainstream media form to social media'. To what extent do you agree with this statement?
- Discuss the role of a) radio advertising or b) talk radio (e.g. phone-ins) in appealing to modern audiences.
- **How useful are academic theories in an analysing audience engagement with radio? (Dyer, UGT, Gilmour)
MAKE SURE YOU LISTEN TO A FULL EDITION OF THE BREAKFAST SHOW
R1 BREAKFAST SHOW Specific questions and discussion points
- Make notes on facts and stats- when it started, times of broadcast, presenters, playl;ist policy, changes over the years and reasons for change. Listener figures over the years.
- How does the BBC Radio One Breakfast Show reflect the brand values and PSB mission statement of the BBC?
- How successfully does the BBC Radio One Breakfast Show appeal to a younger demographic?
- How does the BBC Radio One breakfast show differ from similar shows on commercial stations? Consider use of adverts, jingles, choice of music, presentation of news, mode of address, subject matter, audience involvement.
- How does the show involve its audience?
- How does the show create interest in other platforms, personalities and media products?