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  • HOME
  • YEAR 12
  • YEAR 13
  • THEORY ZONE
    • FULL BOOKLETS
    • GENERAL GUIDES
    • OCR THEORY GUIDES
    • VIRTUAL ROOMS
    • THE MEDIA STOP
  • PRE A-LEVEL
    • A-LEVEL TASTER
    • NEWS
    • MUSIC VIDEOS
    • ADVERTISING
  • EXAM PAPER
  • TOPICS
    • COURSEWORK
    • RADIO ONE
    • JUNGLE BOOK
    • MUSIC VIDEO
    • BIG ISSUE
    • ADS
    • MINECRAFT
    • NEWS
    • TV DRAMA >
      • STRANGER THINGS
      • DEUTSCHLAND83

2019-20   Y12 TERM 1A

WEEK 1A     4-6 SEPTEMBER 2019   Wednesday-friday

course overview; media lang (moving image) KEY CONCEPTS 'RAILING' 
RAILING = REPRESENTATIONS, AUDIENCES, INDUSTRIES, LANGUAGE, IDEOLOGIES, NARRATIVE, GENRE

We'll look at basic media concepts ('THE THEORETICAL FRAMEWORK' - 'LIAR' ) using a Mentimeter presentation. 
​
John Lewis 'Tiny Dancer' advert to illustrate the art of media construction and manipulation.
Here's Tiny dancer https://www.youtube.com/watch?v=YqgoUWPx4eE&t=4s
Tiny Dancer - Making of:  https://www.youtube.com/watch?v=Wnxx1_BeWs4
and also: https://www.youtube.com/watch?v=REnXunK99Dg&t=24s

Film 'Language' 
MCESS - mise en scene, camerawork, editing, SFX, sound
_______________________________________
CAMERAWORK can be analyzed in terms of CAMPS: 
​Composition & Framing
Angle
Movement
Position
Shot type

e.g. Camera movement consists of tracking shots & tilts & pans. In a pan the camera moves left/right but the mounting (tripod) remains static. In a tracking shot, the tripod mounting also moves, usually along a specially built track.  



_________________________
ALWAYS LINK LANGUAGE TO REPRESENTATIONS, INDUSTRY, IDEOLOGIES, AUDIENCES, NARRATIVE & GENRE
_____________________________
TASK A
Choose a moving image advert and write an analysis referring to LIAR + Narrative & Genre.
Some iconic ads: 
 Hovis Advert 122 years . 
BA 'to  Fly to Serve'

*****
Task B
Research and present
The Hypodermic Needle Theory (HNT)
Uses & Gratifications Theory (UGT)

Which of these models is more relevant to the media products you normally engage with? Why? Is one more relevant than the other?


**********
Homework for WEDNESDAY 11TH SEPTEMBER ("9/11" !!)
1) Watch this BA advert 'To Fly, To Serve' and describe how the BA airline is represented. Aim for 150-200 words
https://www.youtube.com/watch?v=a4JdQi60an0


2) Find another advert or music video which contains interesting representations (women, youth, blacks, soldiers, Muslims, Jews, disabled, or a certain location).  Describe how the representations are constructed. Are they stereotypes or countertypes? Why are audiences led to this particular view of representation? 150-200 words.


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camera & editing terms+test.pdf
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WEEK 1      9-13 SEPTEMBER 

Media lang (moving image)  Hypodermic vs Uses & Gratifications; KEY CONCEPTS
Recap work so far. RAILING, HNT & UGT. MCESS. DIEGETIC.  Bandura. 
​
We'll analyze  some paralympics ads and 'This Girl Can'. Focus on Communicating a message through skilful media language and construction of representations. 
Some examples: 
Meet the Superhumans (C4 Paralympics promo, London 2012)  
https://www.youtube.com/watch?v=tuAPPeRg3Nw&t=6s
We're the Superhumans (C4 Paralympics promo, Rio 2016) https://www.youtube.com/watch?v=IocLkk3aYlk&t=2s
This Girl Can https://www.youtube.com/watch?v=jsP0W7-tEOc
This Girl Can is Back https://www.youtube.com/watch?v=kCdrJS1ojD8

WEDNESDAY 11th  - hand in homework. 
​
We'll move on to print media and see how construction works in a similar way to moving image. 

Here's a good site to get hold of screengrabs of newspaper front covers: 
en.kiosko.net

Work for Wednesday 18th 
Choose a tabloid and a broadsheet front page. Copy them into Word or Powerpoint.
Exam style question (15 marks).  Aim to write 250 -300 words. 
Analyze the representations that are encoded (constructed) on the covers -  (gender, ethnicity, jobs, social groups, minorities, places, celebrities). How do these representations steer the reader towards a certain interpretation ('reading') 



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useful_print_terminology.pdf
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WEEK 2      16-20 SEPTEMBER

Media language (print)
Media Language(Online)
Continue looking at Representations








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theory_openers_pdf.docx
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WEEK 3     23-27 SEPTEMBER

This week: 
We'll analyze the Mail Online's SIDEBAR OF SHAME  

On Thursday, you'll practise editing the video interviews we recorded last week. 

Theory blitz - use The Theory Zone section of this site (www.themediastop.co.uk)

George Gerbner – Cultivation Theory (Desensitization)  & Mean World Syndrome
Stanley Cohen – Moral Panics
Alfred Bandura – imitative behaviour
Maslow – Hierarchy of Needs


Newcomers: WELCOME! You'll need to
catch up with Theory Notes. So far, we've covered 
The Hypodermic needle Theory
Uses & Gratifications Theory
Dyer's Utopian Pleasures Model.
​+ the ones listed in this week's post.





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WEEK 4     2, 3, 4 OCTOBER

NO SCHOOL 30 SEPT & 1 OCTOBER (RH)
ADVERTISING
Lucozade Advert analysis.  Do the task on the right.  Use the image and keywords. 

​Terminology to learn:
AIDA principle (Attract ATTENTION, arouse INTEREST, create DESIRE, call to ACTION)
rule of thirds (upper third etc) 
framing, composition
typeface 
serif/sans-serif
close-cropped close up
gradient fill
desaturated (=black & white)
colour palette
slogan= tagline
product shot (=pack shot)
brand identity = brand image
"gaze"
moe of address
hyperreal, hypermasculine
​exaggeration = hyperbole 
caption = headline
heads up display
rhetorical language
emotive/ emotional mode of address

___________________________________________________________________
MAKE NOTES ON MEDIA LANGUAGE
MEDIA REPRESENTATIONS
SOCIAL AND CULTURAL CONTEXTS 
What is the message? Who and what are represented?
How does the language of this advert influence its representations? 
How do the representations  reflect the social and cultural contexts 
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WEEK 5    7-11 OCTOBER

NO SCHOOL TUES PM AND WEDNESDAY (YK)

ADVERTISING (2) SHELTER AD CAMPAIGN





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_________________________________________________________________________________
​Shelter campaign 2011
Questions to answer

​1) Who created these ads for Shelter? Research: https://www.thedrum.com/news/2011/08/24/shelter-launches-new-advertising-campaign-amplify-drive-people-seek-advice-earlier
2) What type of organisation is this and what is its aim? What do you notice about the logo?
3) What emotions are the adverts trying to arouse in the audience?
4) What emotions are connoted in the images and big text?
5) What do the images have in common?
6) Comment on how the textual and typographical codes create impact. House style?
7) Comment on the textual codes (the language used). Mode of address?
8) What codes and conventions are typical of adverts?
9) What codes & conventions are not typical of adverts?
10) Watch the Shelter YouTube video. https://www.youtube.com/watch?v=qBucKP87k2s
How does the media language help to reinforce the brand’s values?
_____________________________________________________________________
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Image 1 (L to R): text reads: 'Losing your job doesn't have to mean losing your home. We can help'.
Image 2: 'As a tenant, it's hard to know where you stand. We can help.'

​Image 3: 'Debt can seem too big to face, but if ignored, can threaten your home. We can help.'
​_________________________________________________________________________

​Red banner on each poster reads: Search 'Shelter Housing Advice' Now.  
​Underneath, text reads: To donate,  text .......... 
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HERE'S ANOTHER SHELTER VIDEO - 
https://www.youtube.com/watch?v=8kyb0dhW5ss
Analyze it referring to media language and representations. 
Talk about the social and cultural  contexts.

_______________________________________________________________
HALF TERM: 14-23 OCTOBER
​WORK FOR HALF TERM – TO BE HANDED IN ON THURSDAY 24TH OCTOBER

1) Lucozade booklet - Finish all questions including A-G on the last page.

2) Choose either a soft drink or a charity advert poster of your own. Copy and paste it into a word/pages doc. Then write the following essay: 300 -350 words How does the advert construct its representations and what does it tell us about cultural and social contexts. 


3) Newcomers to the course:  use The Theory Zone section of media attic to make notes & give examples of the following theories:
Hypodermic Needle Theory
Uses & Gratifications Theory
Dyer:  Utopian Pleasures Model
Gerbner: Mean World Syndrome & CultivationTheory
Cohen: Moral Panics


Parents' evening - Weds 30th October
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