term 1b week 1a thu 24 & fri 25 october 2019
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HOLIDAY WORK
1) Lucozade booklet - Finish all questions including A-G on the last page. 2) Choose either a soft drink or a charity advert poster of your own. Copy and paste it into a word/pages doc. Then write the following essay: 300 -350 words How does the advert construct its representations and what does it tell us about cultural and social contexts? 3) Newcomers to the course: use The Theory Zone section of media attic to make notes & give examples of the following theories: Hypodermic Needle Theory Uses & Gratifications Theory Dyer: Utopian Pleasures Model Gerbner: Mean World Syndrome & CultivationTheory Cohen: Moral Panics We will look at advert 3 - see the Old Spice advert at the top MAKE NOTES ON POSTMODERNISM FROM THEORY ZONE. _______________________________________________________________________
OLD SPICE ADVERT QUESTIONS 1)Which part of the world is connoted? 2)What other common form of advertising do we associate with this area of the world? 3)First impressions of the layout? Mention surreal/ surrealism see Dali & Magritte. 4)Comment on the visual codes & signifiers. Iconography? Connotations of sand, sea and sun? Are they entirely utopian? Juxtaposition. 5)Representations of masculinity? 6)Intertextual references? Links to the old spice hero on the white horse? 7)Comment on the copy. In what ways does it refer to contemporary media and society (social and cultural context) 8)What makes this advert postmodern? – is it serious/ tongue-in cheek (ironic), self-referencing? 9)Is the advert giving a message about consumerism? 10)Is the advert making fun of other adverts and advertising conventions? _______________________________________________________________________ |
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PRINT ADVERT TERMINOLOGY - USE THIS TO HELP REVISE MEDIA LANGUAGE https://quizlet.com/_7dekmw *********************************************** 
************************************************** Here's a blog post about the ad - the quality is quite good. The top section is more relevant - the bottom part is about the man on the white horse. However It's still worth reading the parts about social and cultural contexts. https://livetabog.wordpress.com/2017/10/02/advertising-and-marketing-old-spice-poster/ Here are some questions about the above site.
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HOMEWORK & CLASSWORK ACTIVITIES to be done by 30TH OCTOBER A) Find a male cosmetic print/poster/outdoor ad. Copy it onto Word/Pages. i) How does the media language help the brand to convey a particular image? (10 marks) ii) Does the advert tell us anything about the social context in which it was made (5 marks) ********** B) Do some more research about the Old Spice PRINT campaign and present your findings. As a starting point, use material in the column on the right hand side. Slideshare may also be worth looking at - but be careful: the quality is variable. |
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week 1 28 october-1 november
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Print Advert terms. ______________________ Practice exam question - WE WILL DO THIS IN CLASS. Finish at home a) How do advertisers use media language to convey their message? Refer to at least one of the outdoor ads on the programme of study and one more of your own (10 marks) b) What does the advert tell us about its social and cultural contexts- think about how society has changed, audiences’ attitudes, values & obsessions (e.g. celebrity culture, social media, consumerism etc) (5 marks) ____________________________________________________________________________________________________________________________________________- FILM PRACTICAL - 3 MINUTE VIDEO ACTIVITY. ONCE ADVERT WORK IS COMPLETE TO A GOOD STANDARD YOU CAN ADAPT THIS OR CHANGE IT IN ANY WAY YOU LIKE. THE MAIN THING IS TO ENSURE THAT IT IS EFFECTIVE AND CONVINCING IN TERMS OF AUDIENCE RESPONSE. SCENARIO A: INTERIOR Jo is working in the school library. It’s an old fashioned room. Victorian décor. Jo suddenly shivers, her pen starts shaking, books fall to the floor. Jo picks them up and tries to start writing. It’s as though someone is holding her arm and forcing it away. Her phone screen is also doing weird things. Suddenly she finds himself writing, as though being forced to write against her will. The words appear on the page of her exercise book as she writes: ‘I hate Miss Coles. She hates me. Help me. Let me out’ Jo looks stunned, gets up and shows her book to a friend. We see them talking and looking concerned. They suddenly notice the front of the exercise book: a different name has appeared on the front: Mary Cato. They talk to a teacher/librarian who says, “hang on… those names ring a bell. Mary Cato. Miss Coles.” Librarian gets out a large book ‘A History of Priory School’ or googles the names Mary Cato + Miss Coles. We hear the teacher/librarian’s voice: “Miss Coles was a notoriously cruel teacher at Priory School in the 1890s. She taught geography and history. She was known for punishing pupils by locking them in a small room in a remote part of the school called the Tower……Mary Cato was a pupil who disappeared mysteriously in 1895. She was never found. Miss Coles was dismissed from the school shortly after Mary disappeared. ” |
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Below is a file of lots of extra print ads for your own study: warning it's big 21MB 
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FILM PRACTICAL - see above.
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week 2 4-8 november |
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MUSIC VIDEO INTRO
POLAND TRIP
POLAND TRIP
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week 3 11-15 november
POLAND TRIP
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week 4 18-22 november
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MUSIC VIDEO 1 - CORINNE BAILEY RAE: 'STOP WHERE YOU ARE'
HOMEWORK TO BE HANDED IN ON WEDNESDAY 27TH NOVEMBER 1) Make notes on the representations of other characters in the CBR video. How do mise en scene and camerawork help to construct these representations? 2) EXAM ESSAY 15 MARKS HOW DOES ‘STOP WHERE YOU ARE’ PROMOTE THE ARTIST? Think about positive representations of CBR: Her looks, clothes, gestures etc ethnicity Contrast with her surroundings General mise en scene Cinematography Narrative aspects –transition from despair to hope 
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week 5 25-29 november
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MUSIC VIDEO 2- 'DAVID GUETTA: 'TITANIUM' Homework for Wednesday 4th December 1) Exam essay Discuss the following statement referring to the two videos you have studied. "Music Videos do not generally tell a story, they project a mood”. 15 marks 2) PREPARE ANSWERS TO THE 30 MARK TEST - SEE QUESTIONS IN NEXT WEEK'S POST YOU WILL NOT BE ALLOWED TO USE NOTES. |
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week 6 2-6 december
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MUSIC VIDEO FINAL WORK
TUESDAY - HAND IN TITANIUM SLIDESHOW PRESENTATIONS. Recap viewpoints and ideologies. Compare and contrast with Stop Where you Are. WEDNESDAY: HAND IN ESSAY PLUS... On WEDNESDAY you will be given these questions to answer in writing without notes 1) What aspects of the video keep the viewer engaged? (5 marks) 2) Pick out 5 technical aspects that help to make the video interesting. Explain your choice. (mise en scene, camerawork CAMPS, editing SFX, sound) (10 marks) 3) How is the boy represented? What emotions does he feel? Does he seem pleased about his powers? How do we know? (3 marks) 4) How is the adult world portrayed? (3 marks) 5) How do the various locations add to the impact of the narrative? (3 marks) 6) Discuss the importance of any 3 visual signifiers: e.g. teddy bear, bike, TV, posters, his hat (6 marks) Max: 30 ________________________ ___________________________ Friday - plan your music video shoot. Make sure you are prepared to shoot on Tuesday - props etc ____________________________ HOMEWORK FOR WEDNESDAY 11TH DECEMBER Slideshow (Powerpoint or Keynote) print out of at least 8 key shots from 'Stop Where you are' with comments relating to camerawork, mise en scene and representation. |
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week 7 9-13 december
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PLAN, SHOOT AND EDIT YOUR MUSIC VIDEO, RECAP THEORY TIE IN & ASSESSMENT
TUESDAY - SHOOT WEDNESDAY - SHOOT THURSDAY - EDIT FRIDAY- EDIT & EXPORT |
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