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2019-20   Y12 TERM 2B

term 2b   week 1     24  - 28 FEBRUARY 2020

JUNGLE BOOK 1967 & 2016. MEDIA INDUSTRY & AUDIENCES
A COMPARATIVE STUDY OF PRODUCTION TECHNIQUES, DISTRIBUTION & MARKETING STRATEGIES & CHANGING AUDIENCES.
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Do this for Wednesday 4th March. 
Use your grid & notes to answer the following:

​Why do you think the first Jungle Book film was so successful at the time?
write at least 300 words




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week 2       2 - 6 MARCH

JUNGLE BOOK

JME will be out on Tuesday morning but back in the afternoon. Work on your video or your assignment for tomorrow (see previous post).
​Then - make sure you look at the JB2016 fact sheet grid (it's here on the right) and 
answer ALL THE QUESTIONS below
​​
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Here's a 45 minute documentary about the original 1967 jungle book
​

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JUNGLE BOOK 1967 - KEY FACTS & STATS GRID
JB67 facts grid.docx
File Size: 20 kb
File Type: docx
Download File

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JB 2016 FACTS & STATS GRID SHEET
jungle book 2016 key facts grid.pdf
File Size: 85 kb
File Type: pdf
Download File

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JUNGLE BOOK 2016
 
Section A (GET THE ANWERS FROM THE GRID SHEET)
  1. How much did JB16 cost to make and promote? How much did it make?
  2. Who was Jon Favreau and why was he chosen for the job?
  3. The main technology used to make the film was CGI – what does this stand for ?
  4. Who was the only live action character and who was the actor.
  5. Rating in the UK and why?
  6. Which company was responsible for some of the visual effects?
  7. Name 3 of the actors involved in the voicecast and the parts they played. 
  8. What other formats of the film were shown in cinemas?
  9. The film was released globally at the same time across a large number of cinemas – what is the name for this type of release?
  10. Unlike 1967, what is different now about how audiences can access films?   /20
 
Section B
Give 5 ways the film was promoted to ensure it appealed to a wide audience /10
 
 
Section C look up & research  5 marks for each answer
i) CGI involves characters being filmed against a ………….. screen and also having their movements tracked in a process called motion …………..
ii)Why do you think some of the special effects were outsourced to a UK visual effects company called MPC?
iii) Compare the 2 trailers for the 1967 and 2016 versions – on Mediaattic topics page
iv) Read the Jon Favreau interview article (see mediaattic) : what aspect do you think made Favreau particularly proud of the film? Why?
 
TOTAL/50
JON FAVREAU INTERVIEW ARTICLE
Favreau interview.pdf
File Size: 80 kb
File Type: pdf
Download File

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Revising for a test? - play the JB wheel!
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do the task below - hand in on wednesday 11th march

​     JUNGLE BOOK  COMPARISON SUMMARY SUPPORT QUESTIONS
                 TO HELP YOU ANSWER EXAM QUESTIONS
 
Each answer is worth 5 marks
Use phrases like: on the other hand, in contrast, whereas, however, whilst, although

 
1) Describe the differences in production techniques between JB67 and JB16. Why were the changes important for modern audiences?
 
2) Describe the marketing, advertising and promotional techniques used for JB16. How were these different from the techniques used for JB67?
 
3) Describe the different strategies used by Disney for releasing the films for exhibition to audiences. (formats, re-releases, platforms). Why were these strategies successful at the time?
 
4) Which 5 factors would you consider to be the most important in explaining the success of JB 2016? What do these factors tell us about the changing nature of modern audiences and the film industry?

5  What were the main differences in production and distribution of the Jungle Book 1967 and 2016? What do these tell us about how media audiences have changed?




 

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EXPLAIN HOW CHANGES IN THE JUNGLE BOOK'S PRODUCTION, DISTRIBUTION & EXHIBITION SHOW HOW AUDIENCES HAVE CHANGED OVER THE PAST 50 YEARS
​/15

​- use the template below to help you 
jb_essay_template.docx
File Size: 95 kb
File Type: docx
Download File

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PLANNING GRIDS TO HELP WITH THE QUESTION ABOVE. EACH OF THE 3 STRANDS (PRODUCTION, DISTRIBUTION, EXHIBITION) COULD BE AN ESSAY ON ITS OWN.
POWERPOINT VERSION:
grids for jb audience essay.pptx
File Size: 47 kb
File Type: pptx
Download File

KEYNOTE VERSION:
grids for jb audience essay.key
File Size: 1171 kb
File Type: key
Download File

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week 3    9 - 13 MARCH

Final work on Jungle Book.

​For Wednesday 18th March
 What were the main differences in production and distribution of the Jungle Book 1967 and 2016? What do these tell us about how media audiences have changed?

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week 4      16 -  20 MARCH

VIDEO GAMES MINECRAFT CASE STUDY

Use the booklet and Wikipedia to make notes on MInecraft
1) name of the production company? person behind it? Year? Country?
2) Why was the game different from conventional computer games?
3) What is a 'sandbox' game and why would this appeal to some types of user?

4) Give details of the game's success - what evidence is there of how well it has done?
5) What were the user stats when it was officially released?
6) Who bought the game in 2014? How much did they pay? Why do you think they wanted the game, apart from its large number of users?

7) How was the game marketed and promoted originally?  To what extent has this changed?  
8) Give at least 5 reasons for Minecraft's success.



Wednesday's lesson:  Useful facts about Minecraft
look through the flashcards here  and then test yourself.
Send me a screenshot of your score. 
​____________________________________________________________
Thursday's lesson: we'll go through the 8 questions and do Wednesday's quizlet quiz 
Then: Activity: Look at the official Minecraft page- what does it tell us about the game, its audiences and its owners'. 
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HERE'S THE OCR MINECRAFT BOOKLET

here's the main presentation for this topic (powerpoint format)

minecraft_main_ppt_latest.pptx
File Size: 3393 kb
File Type: pptx
Download File

here's the main presentation for this topic (pdf format)

minecraft_main_latest_pdf.pdf
File Size: 1869 kb
File Type: pdf
Download File

Click to set custom HTML

friday 20th:  video 1

friday 20th: video 2

PLEASE SEND ME BY WEDNESDAY 25TH: 

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week 5       23 - 27  MARCH

tuesday 24 march - online 'zoom' lesson, 12.15

https://us04web.zoom.us/j/634371934

click on the link above on Tuesday at 12.15 and we can have a virtual online lesson. 

I'm using your school email addresses - and you should do so as well.  
Please let me know that you've seen this.

It would be good if you could join the meeting with your video and audio enabled.
SEE YOU ON TUESDAY. I'll be online from 12.00 - DON'T WORRY IF IT TAKES A WHILE TO GET SET UP.
I THINK ZOOM  IS MORE USER FRIENDLY THAN MICROSOFT TEAMS.
Regards
Mr Meier


Next piece of work - send this to me by Friday 27th please , then we're done for the term

Research Minecraft on social media, especially Youtube, Facebook and Instagram.
a) Write a summary of your general findings - note/bullets
b) What does Minecraft's social media presence tell us about the modern media world, audiences and products? 300 words






​

week 6 mon 30 MARCH -wed 1 APRIL 

NO ONLINE LESSONS
ENJOY THE BREAK. I HOPE YOU KEEP HEALTHY AND SANE.
BE NICE TO PEOPLE.
READ SOME GOOD FICTION & WATCH SOME QUALITY FILMS. I'LL POST SOME RECOMMENDATIONS HERE.

​
HOLIDAYS 2-21 APRIL
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useful minecraft-youtube article 2014

Here's an article from 2014 about Minecraft's phenomenal success. It includes the 11 questions printed below.
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minecraft & youtube.docx
File Size: 150 kb
File Type: docx
Download File

Here are some questions about the 2014 minecraft youtube article

​Questions about the 2014 Minecraft –Youtube article. Original article is here

  1. What is the difference in audience numbers between the official YouTube channel and the fan channels?
  2. Name some of the biggest Minecraft Youtubers.
  3. Why are these Youtubers doing Microsoft a favour?
  4. Explain the relationship between Minecraft and YouTube.
  5. Why do you think Minecraft fans are referred to as the Minecraft community?
  6. What sort of Minecraft videos are available on YouTube? What does this show about modern media?
  7. What is Mojang's reaction to the mass of Minecraft content on YouTube?
  8. What would be a recent example of a 'love brand' ?(one that consumers are in love with) (not in text)
  9. Do fans just do it for love?
  10. What does this article tell us about the character and power of modern media audiences? (not in text: How does this relate to audience theorists such as Clay Shirky and Henry Jenkins.)
11.  Not in text: How does David Hesmondhalgh fit in to all this?

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Here's a more recent article about Minecraft and YouTube in 2019.
​https://www.onmsft.com/editorial/is-minecraft-having-a-mini-resurgence

​Why do you think Minecraft has had a recent surge in popularity?
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Quizlet revision quiz on useful Minecraft facts;
https://quizlet.com/_87ynk5?x=1jqt&i=m2z

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here's a short list of some books recommended by a family member who works for waterstones. especially worth a look if you're not really into reading. 

book_recs.docx
File Size: 189 kb
File Type: docx
Download File

'unorthodox' - four-part netflix series 

This new Netflix German/US production is worth watching with your parents and grandparents.  It probably is not suitable for younger viewers as there are scenes dealing with the pressures on young ultra-orthodox newly-weds to begin having children straight away,
Year 13 Media Students will be interested to know that the series was co-written and produced by Anna Winger who co-wrote Deutschland 83.  The director is Maria Schrader who plays Lenora in Deutschland 83.  You can see these talented people being interviewed in The 'Making of' episode.

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Here's my short review of 'Unorthodox'
unorthodox.docx
File Size: 110 kb
File Type: docx
Download File

COMING SOON: I'M WORKING ON A MODULE OF WORK ON STRANGER THINGS EPISODE 1. KEEP AN EYE ON TERM 3A
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