september /october 2018
week 1 3-7 september
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MEDIA STUDIES KEY CONCEPTS + CAMERA & EDITING CODES
This half term is a crash course in GCSE Media Studies Key media concepts: 'RAILING" or "FAIRING": FORMS, AUDIENCES, INDUSTRIES, REPRESENTATIONS, IDEOLOGIES, NARRATIVE, GENRE OCR theoretical framework: FAIR BA to Fly to Serve -focus on MCESS (mise en scene, camerawork & editing) Extra Activity: Hovis Ad: Describe the mise en scene, camerawork, editing and sound in this Hovis 122 years advert. Use lots of good media language and explanation e.g. " Tracking shots and action matched cuts are used extensively to create a link between different historical moments". You should write at least 300 words MAIN TERMS TO LEARN: mise en scene, pan, tracking, dolly in/out, tilt up/down, zoom master shot, establishing shot close up, medium shot, long shot (leading line), wide shot, POV, aerial, drone, birds-eye, eye-level, mid shot, shallow/deep depth of field, hand-held, low angle, high angle, canted. two-shot; angle/reverse angle straight cutting = Hollywood style = continuity editing MTV style editing; jump cuts; slo-mo, time lapse cross-cutting, cutaway, fast/slow cutting- rhythm fades. dissolves, wipes; matched cuts - graphic match/action match titles framing, composition, 180 degree rule, rule of thirds juxtaposed/contrasting vs complementary shots ******************* Homework for Thursday 13th Sept Watch John Lewis advert ‘Always a Woman’ and write a sophisticated media analysis of the camerawork and editing. Don’t just describe, analyze –i.e. say what is the effect of certain techniques and how they help to achieve an effect and transmit a message. 250 words minimum & lots of terminology. *************************** _________________________________________________________________________ WEEK 2 12-14 SEPTEMBERShort week. Mon 10 & Tue 11 are holidays.
Continue focus on camerawork, editing & sound. Here's a good clip about cuts and transitions: www.youtube.com/watch?v=OAH0MoAv2CI Hypodermic Needle Theory HNT (from Media in Minutes) https://youtu.be/Qt5MjBlvGcY and this one: https://www.youtube.com/watch?v=J-9PevExlWQ Hand in Homework on Thursday 13th. ________________________________________________________________________
week 3 17-21 septemberNo school Tues pm and Wednesday all day.
Camera, editing & sound continued. Understand the key importance of Construction in order to communicate message and mood. 
Sound
How does sound contribute to the construction of an effective product? Sound: terms to learn: diegetic, non-diegetic, ambient sound, sound bridge, soundtrack, foley sounds, synchronous/ asynchronous, rhythm, fidelity (= being faithful to the real sound the audience would expect). Parallel sound (=when the sound matches the narrative), contrapuntal sound (= when the sound does not match the narrative- e.g. Tarantino) https://www.youtube.com/watch?v=nkt-vRpF7sE Quiz question: Give the title of the film used in the above clip to illustrate diegetic sound which becomes non diegetic. Theory: UGT; Dyer; Gerbner Mon 24th Sept-Weds 3rd Oct: Holidays
Holiday work Revise all camerawork editing and sound terminology covered so far. Revise the theories we've done so far: HNT, UGT, Dyer and Gerbner Read BBC Bitesize section on newspapers & make notes. Find a tabloid front cover (http://en.kiosko.net) paste into Powerpoint and do spider diagram analysis. Don't just use terminology, say what the effect is. See slideshare for more ideas. Hand in on Friday 5th October. _________________________________________________________________________ |
RAILING= REPRESENTATIONS, AUDIENCES, INDUSTRY/INSTITUTIONS, LANGUAGE, IDEOLOGIES, NARRATIVE, GENRE MCESS = MISE EN SCENE, CAMERAWORK/CINEMATOGRAPHY, EDITING, SPECIAL EFFECTS, SOUND SPAM FC = SHOT, POSITION, ANGLE, MOVEMENT, FRAMING, COMPOSITION CAMPS= COMPOSITION & FRAMING, ANGLE, MOVEMENT, POSITION, SHOT-TYPE Film Editing. https://www.youtube.com/watch?v=OAH0MoAv2CI
Click below to play a short extract of the radio drama that scared America in 1938
John Lewis Ad – Always a Woman TOTAL /50 Sec A Make notes on Mise en Scene , camerawork & editing /25 Sec B
RECOMMENDED ADS & SHORT FILMS
Choose one and write about it in terms of key concepts (Forms, Audiences, Institutions, Representations, Ideology, Narrative, Genre) Recommended short films ('Shorts'): Shattered https://vimeo.com/124421826 Lucozade Sport 'Made to Move' www.youtube.com/watch?v=nQk98HV8-AA&t=3s This Girl Can - What about You? https://www.youtube.com/watch?v=jsP0W7-tEOc This Girl Can - Phenomenal Woman https://www.youtube.com/watch?v=BZoXyIxqFRc C4 Meet the Superhumans (2012) https://www.youtube.com/watch?v=tuAPPeRg3Nw C4 We're the Superhumans (2016) https://www.youtube.com/watch?v=IocLkk3aYlk The Stammerer (available for download purchase on YouTube) The Silent Child (available for download purchase on YouTube) | ||
week 4 Thurs 4 & Friday 5 October'Reading a front page'
Stuart Hall - 3 Readings 1) dominant, preferred, hegemonic 2) negotiated 3) oppositional, counter hegemonic Choose a tabloid front page 1) Look at the main image - what is the main message or 'reading' 2) How does the producer encode this dominant reading? look at C&Cs such as anchoring e.g. the caption; composition of the image, shot type etc 3) What would be an oppositional reading of the image? 4) Look at the headline. What is the story? Hard or soft news? 5) How does the producer encode the dominant reading of the headline? 6) Research Moral Panics (Stanley Cohen). Do these ideas apply to your tabloid front page - is there an element of scapegoating, does the main story/image have a negative effect on the reader - spread fear, insecurity, hatred, resentment Homework for Wednesday 10th October: Research Moral Panics (Stanley Cohen). Make notes and be prepared to show and share your work. Slideshare is good or try www.themediastop.co.uk 1) Who are the common scapegoats for the tabloid press? 2) Why do you think they use scapegoating? What is the effect of scapegoating? 3) Find an example of MORAL PANICS from the front pages of a tabloid newspaper and explain it fits this theory __________________________________________________________________ week 5 8-12 october
NEWSPAPER OWNERSHIP
we'll also aim to cover: Tabloids & media bias. Moral panics Male Gaze (Berger and Mulvey) Feminism, patriarchy and the Daily Mail's sidebar of shame Activity - finish for Wednesday 17th Oct - you will present your work Choose a magazine cover – e.g. Vogue, Cosmopolitan, Closer, OK Just Seventeen. Copy to Powerpoint /Word Title: Gaze Theory
2 Do the same with a male image and discuss whether the Female Gaze works in the same way. 3 Has the media image of the ‘ideal male’ changed over the years? Think about male vs female fashion icons. 4 How does the Hypodermic Needle Model connect to these ideas? (think about stereotyping, conditioning etc) Finish for Wednesday 17th __________________________________________________________________ |
GEORGE GERBNER: CULTIVATION THEORY & MEAN WORLD SYNDROME Here are some links. Watch and decide which ones are the most useful:
https://youtu.be/PnCZ6CnK8_s https://youtu.be/YD-_t-0CNvc https://youtu.be/7hKaIeAi7OI 
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3 MINUTE VIDEO ACTIVITY
YOU CAN ADAPT THIS OR CHANGE IT IN ANY WAY YOU LIKE. THE MAIN THING IS TO ENSURE THAT IT IS EFFECTIVE AND CONVINCING IN TERMS OF AUDIENCE RESPONSE. IN OTHER WORDS - THEY LOVE YOUR FINAL VERSION.
SCENARIO A: INTERIOR
Jack is working in the school library. It’s an old fashioned room. Victorian décor. He suddenly shivers. His hand starts shaking and his books and pen fall to the floor.
He picks them up and tries to start writing. It’s as though someone is holding his arm and forcing it away.
His phone screen is doing weird things.
Suddenly he finds himself writing, as though being forced to write against his will. The words appear on the page of his exercise book as he writes: ‘I hate Miss Coles. She hates me. Help me. Let me out’
Jack looks stunned. He gets up and shows his book to his friend. We see them talking and looking concerned. They suddenly notice the front of the exercise book: a different name has appeared on the front: Mary Cato.
They talk to a teacher/librarian who says, “hang on… those names ring a bell. Mary Cato. Miss Coles.”
Librarian gets out a large book ‘A History of Priory School’ or googles the names Mary Cato + Miss Coles.
We hear the teacher/librarian’s voice:
“Miss Coles was a notoriously cruel teacher at Priory School in the 1890s. She taught geography and history. She was known for punishing pupils by locking them in a small room in a remote part of the school called the Tower……
Mary Cato was a pupil who disappeared mysteriously in 1895. She was never found. Miss Coles was dismissed from the school shortly after Mary disappeared. ”
YOU CAN ADAPT THIS OR CHANGE IT IN ANY WAY YOU LIKE. THE MAIN THING IS TO ENSURE THAT IT IS EFFECTIVE AND CONVINCING IN TERMS OF AUDIENCE RESPONSE. IN OTHER WORDS - THEY LOVE YOUR FINAL VERSION.
SCENARIO A: INTERIOR
Jack is working in the school library. It’s an old fashioned room. Victorian décor. He suddenly shivers. His hand starts shaking and his books and pen fall to the floor.
He picks them up and tries to start writing. It’s as though someone is holding his arm and forcing it away.
His phone screen is doing weird things.
Suddenly he finds himself writing, as though being forced to write against his will. The words appear on the page of his exercise book as he writes: ‘I hate Miss Coles. She hates me. Help me. Let me out’
Jack looks stunned. He gets up and shows his book to his friend. We see them talking and looking concerned. They suddenly notice the front of the exercise book: a different name has appeared on the front: Mary Cato.
They talk to a teacher/librarian who says, “hang on… those names ring a bell. Mary Cato. Miss Coles.”
Librarian gets out a large book ‘A History of Priory School’ or googles the names Mary Cato + Miss Coles.
We hear the teacher/librarian’s voice:
“Miss Coles was a notoriously cruel teacher at Priory School in the 1890s. She taught geography and history. She was known for punishing pupils by locking them in a small room in a remote part of the school called the Tower……
Mary Cato was a pupil who disappeared mysteriously in 1895. She was never found. Miss Coles was dismissed from the school shortly after Mary disappeared. ”
WEEK 6 15-19 OCTOBERFinish Mail Online activity
Sexism and the Sidebar of Shame If work and learning continues to be of a high standard, we may do a film practical __________________________________________________________________________ WEEK 7 22-24 OCTOBER Short week Tues & Weds only; Poland trip leaves on 25 Oct.
filming and editing practiuce _________________________________________________________________________ WEEK 8 29-31 OCTOBERPoland Trip
Short week: Thursday & Friday are holidays Holiday work: This is also on Google classroom 1) Revision worksheet. Download below or from Google classroom 2) Prep for test on Thursday 8th Nov. Download below or from Google classroom. Have answers ready to go over. This shows that you have prepared seriously. . Info on this page should help + Theory Zone link from the main menu. ________________________________________________________________ 
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Reminder for JMEI - still to do
Hegemony vs media plurality
press intrusion; role of PCC (now IPSO) post Leveson;
(Tabloidization of Broadsheets)
full edition comparison
Hegemony vs media plurality
press intrusion; role of PCC (now IPSO) post Leveson;
(Tabloidization of Broadsheets)
full edition comparison
| print terms & learning recap.docx |
| feminist theory intro.pdf |
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Question Bank B 10 marks each . The harder 2 star ** questions are worth 15 marks
- Compare and contrast the C&Cs in a tabloid and broadsheet front pages. How are they adjusted to match particular audiences?
- Discuss and compare the representations on 2 front pages. Apply other RAILING concepts.
- Show how the covers present news events as a 'narrative' – a constructed story to arouse opinion, emotion,. controversy and connect to other areas of media interest such as sport, celebrity, TV/film.
- **Look at the how the covers fit into concepts of genre (Neale, Lacey);
- To what extent do they feature stereotypes or countertypes?
- **Are there examples of Moral Panics?
- **What does the cover tell us about newspaper ownership?
- **Link the front pages to theories of patriarchy, readings (Hall), connotation, van zoonen, Mulvey & Berger, Cohen (Moral Panics)
- **What does the cover tell us about issues of regulation and control (press complaints post-Leveson enquiry)
Question Bank A For each front cover you study, answer the following questions. Each question is worth 5 marks. ** questions are worth 10 marks
- Do a radial 'spider' diagram using as much print terminology as possible and explain the effect of certain conventions.
- How do the tabloid's Codes & Conventions (C&Cs)' grab the reader? Do they trivialize, commercialize (monetize), sensationalize or personalize news events?
- Which particular codes (techniques, C&Cs) appeal to a) a mass-market less well-educated readership b) more educated, niche readers?
- ** Show the importance of construction in shaping media narratives and representations in order to suit particular audiences.
- How successfully does it appeal to different audience types (GEARS)? Does it apply to Young and Rubicam's 4Cs model (MARS)?
- How useful are Hypodermic and Uses & Gratifications UGT models in discussing tabloid newspapers.? Consider the role of Moral Panics.
- **How useful is Gerbner's Cultivation Theory in an analysis of tabloids?
- ** How useful is Clay Shirky's audience theory in a discussion of tabloid covers and online platforms ?
- **Which News Values feature most prominently in these products? (elites, negativity, personalization? Proximity? Expectedness? Unexpectedness?) Look at Galtung & Ruge's definitions of what helps editors decide if a story is newsworthy.
- **Can you find evidence of Chomsky's Propaganda Model (5 news filters)? Are there ethical issues of privacy/intrusion/ Corporate control?